Meet Professor Putsis

Dr. William (“Bill”) Putsis is a Professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and teaches on Executive Programs at the Yale School of Management and DukeCE.  He is also President and CEO of Chestnut Hill Associates, strategic consulting firm he founded in 1995. Additionally, Dr. Putsis co-founded The Platform for Strategic Growth, a consulting firm that specializes in matching customer deep seated needs finding with unique competencies in areas of Strategic Control in the industry value chain. He is also a co-founder of The Paradox Team, a consulting and Executive Development company centered in Business Paradoxes and leadership. Additionally, Dr. Putsis co-founded CADEO Economics, a consulting firm that specializes in competitive strategy development and execution. He is also a co-founder of Brij, a startup aimed at helping small business.

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He has worked with companies throughout the world, most recently developing strategies in China and Europe as well as the United States. His consulting clients have included companies of all sizes such as the Boeing Company, BASF, SAS, Owens Corning, John Deere, Verizon, Textron, Baker Hughes, Lincoln Industries, World Kitchen, The Wercs, Globe Union, Aviall, Insitu, Underwriter’s Laboratory, Knauf, MagniX and many others.

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Specializing in all aspects of business strategy, he has also published over 30 scholarly articles in top peer-reviewed academic journals and is the author of two books, Compete Smarter, Not Harder (John Wiley & Sons, 2014) and The Carrot and the Stick: Leveraging Strategic Control for Growth (University of Toronto Press, February 2020).