Meet Professor Putsis

Dr. William Putsis (Bill) is a Professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He is also President and CEO of Chestnut Hill Associates, strategic consulting firm he founded in 1995. Additionally, Dr. Putsis co-founded CADEO Economics, a consulting firm that specializes in competitive strategy development and execution. He has worked with companies throughout the world, most recently developing strategies in China and Europe as well as the United States. His consulting clients have included companies of all sizes such as the Boeing Company, BASF, SAS, Morgan Stanley, Owens Corning, John Deere, and many others.


Specializing in all aspects of business strategy, he has also published over 30 scholarly articles in top academic journals and is the author of two books, Compete Smarter, Not Harder (John Wiley & Sons, 2014) and The Carrot and the Stick: Leveraging Strategic Control for Growth (University of Toronto Press, February 2020).


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